Seven huge, yet common SEO mistakes to avoid in 2023
30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong,…
Outreach: Make every email count
30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature…
New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive…
Optimize Google’s new Interaction to Next Paint metric
30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next…
Harnessing the Power of Meta’s Advantage+ Campaigns
In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest…
GA4: The Game-Changer in Ecommerce Analytics
Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth…
The Power of Snapchat’s 7/0 Optimisation Window
In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefining the game, but how does this…
The Importance of Multi-Touch Attribution in eCommerce Marketing
In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad…
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok…